Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise: The Golden Arches in Black America

Franchise-The-Golden.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb

Franchise: The Golden Arches in Black America
Marcia Chatelain
Page: 336
Format: pdf, ePub, fb2, mobi
ISBN: 9781631493942
Publisher: Liveright Publishing Corporation

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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Franchise: The Golden Arches in Black America - YouTube
This is a discussion with Professor Marcia Chatelain about her new book, Franchise: The Golden Arches in “Franchise: The Golden Arches in Black America” by Marcia
“Franchise: The Golden Arches in Black America”. The author, an associate professor of history and African American studies at Georgetown Franchise: The Golden Arches in Black America - Amazon.com
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Franchise: The Golden Arches in Black America presenter, Dr. Marcia Chatelain From civil rights to Ferguson Franchise: The Golden Arches in Black America Kindle Edition
Her latest book, Franchise: The Golden Arches in Black America (Liveright Publishing Co./ W.W. Norton, January 2020) will examine the intricate relationship Franchise: The Golden Arches in Black America - Bookshop
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized Franchise: The Golden Arches in Black America — MAAH
In Franchise Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, Black capitalists, and civil rights CANCELED: Marcia Chatelain Presents, Franchise: The
CANCELED: Marcia Chatelain Presents, Franchise: The Golden Arches in Black America – March 12. Feb 25, 2020. Feb 25, 2020. Education and Social “Franchise: The Golden Arches in Black America” by Marcia
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Listen to this episode from New Books in African American Studies on Spotify. Franchise: The Golden Arches in Black America (Liveright, 2020) by Marcia

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