The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World . Fred Reichheld

The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

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ISBN: 9781422173350 | 0 pages | 3 Mb

The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
Fred Reichheld
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Format: pdf, ePub, fb2, mobi
ISBN: 9781422173350
Publisher: Harvard Business Press

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This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published <I>The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World</I>, an updated and expanded version of <I>The Ultimate Question</I>. The original lit the spark for the Net Promoter fire in 2006.”  <I>CRM</I> magazine<BR><BR>wonderful new book”  FORBES.com<BR><BR>A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company.”  800 CEO READ<BR> <B>Fred Reichheld</B> is a Fellow at Bain & Company. He is the bestselling author of <I>The Loyalty Effect</I>, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. <B>Rob Markey</B> is a partner and director in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice. <br>

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[Update: Since I drafted this article Net Promoter announced SparkScore to take into released “The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World”.

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